Beatum Bouw
Full Digital Platform · Flooring & Parquet
Not just a website. We built Beatum Bouw the entire back office, leads, content, invoicing, rostering, and support, under one platform we designed and automated. Premium on the surface, a full operating system underneath.
The Brief
Beatum Bouw lays premium floors: parquet, hardwood, herringbone and PVC. They needed far more than a brochure site. They needed a system that markets the craft, captures every lead, and runs the operation behind it. So we built the whole thing from the ground up. No templates, no plugins stitched together.
What We Built
Marketing Site
A full-screen video hero, herringbone showcase, and a bilingual front end built to turn visitors into quote requests.
Content Engine
A blog with its own admin panel to publish articles, tuned for local flooring SEO.
Customer Chatbot
An on-brand assistant that answers questions and captures contact requests around the clock.
Client & Staff Portals
Secure logins for customers and employees, each with their own dashboard.
Workforce Module
Rostering, availability tracking, and freelancer invoicing for the whole team.
Automated Invoicing
Branded invoices generated on demand, complete with direct-pay QR codes.
Review Funnel
Sends happy customers to Google and catches unhappy ones privately first.
Admin Cockpit
One CMS to run leads, content, projects, and billing from a single place.
The Stack
Node and Express, Tailwind, GSAP motion, custom PBKDF2 session auth, hardened JSON data stores, and Gemini AI. Fast, secure, and built to scale without a rebuild. Bilingual Dutch and English throughout.
